The Power of Mental Anchors

Do you carry a lucky charm, listen to a particular song, or have a peculiar habit that gives you that extra boost when you need it?  Often dismissed as superstition, these can in fact be very powerful mental anchors.

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Are Our Lives Governed by a Continuum of Pain and Pleasure?

Have you ever scratched an itchy red rash despite being completely aware that it only makes it worse?  This is a prime example of the law of pain vs. pleasure; that is, our actions are driven by desire to avoid pain and seek pleasure.  Whichever feels more real to us at the moment is the one that causes us to act.  The present itchiness of the rash bothered you more than the possibility of scarring, so you chose to scratch it.

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Goal-Setting and Why Aversion is a Good Place to Start

Goal-setting is the crux of personal development, as it is the only way to define and measure your success. Although not everyone makes use of this essential process, it’s something that can usually be done fairly easily. Accomplishing goals, on the other hand, is much more challenging.

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